Yo-Chi hired Kobe

2025 · Self serve frozen yoghurt

Yo-Chi was opening its first Singapore store on a fixed date, in a country where it had no creator contacts at all.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

The brief on record is an influencer led launch for the first Singapore store in August 2025, with more than ninety creators supporting it at Orchard Central.

Who says so	Marketing-Interactive and MarkeTech APAC, both independent, confirm the agency and the launch. Neither confirms the reach numbers. Read it
A second source	MarkeTech APAC independently reported that Yo-Chi opened its first international flagship in Singapore and tapped Kobe for an influencer led launch. It confirms the agency and the launch, not the reach numbers.
What the agency was asked to do	Not published as a quoted brief. On record: run an influencer led launch for Yo-Chi's first Singapore store, curating a roster of food and lifestyle influencers to preview the self serve offering and turn the opening into a trending event.
How that happened	No pitch, shortlist or incumbent is named. The trade report describes Kobe as the influencer agency Yo-Chi turned to for the Singapore launch and quotes only the agency on how the strategy was built.
How long it took	Store opened August 2025, reported 18 to 19 August 2025. Kobe describes an intended long term creator partnership beyond the launch, with no term published.
Recorded as	Yo-Chi (Singapore launch)

Watch out for: Every number in this comes from the agency, and the article says so with the phrase according to the agency. There is no pitch, no fee, no term and no brand side account of why Kobe was chosen. Frozen yoghurt sits at the loose edge of better for you food, so do not present it as a functional wellness brand.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.