Who ran what, and when
We hold 5,505 dated campaigns, signings, creator runs and discount codes across 647 wellness and health brands, one row each, 2007 to 2026, as fresh as September 2026. Each colour is a different kind. Hover one to see what it was, or switch to the videos and watch them.
With nothing typed in, this wall is the 900 most watched of the 21,422 creator videos we hold for these brands, at most twelve from any one brand so it is not four brands over and over. Every one is a post the brand paid for, recorded on the day it went up. Under each one is the shelf that brand sells on, and the year its run started. Search works on the brand, the creator or the title, so typing a creator's name finds what they were paid to make.
The bars are our own record of paid creator posts, drawn on the days the videos actually went up, with a notch for each one where they are far enough apart to see - open any bar and it lists those days. One kind of bar is instead the ads a brand bought on Meta, which we hold for only a few of them and which open the ad itself. A line with a diamond means we know the month or the year but not the day, so it is drawn across the stretch it could sit anywhere in rather than pinned to a date we never had. 242 brands have empty rows, and each of those says which kind of nothing we hold; press "Nothing recorded" to put them on. The marks do not all come from the same place, so click one and it says where it came from. 4,657 are read off our own record of creator posts. 317 we found in public reporting and graded. 531 come from our own file of brand and celebrity deals. 371 carry no link to check, and each of those says so.
Whether a brand is still running is read against the freshest thing we hold, which is September 2026, and never against today's date, so a brand does not go quiet just because nobody has re-run this page. Running now means our own record still shows posts going out. Gone quiet means nothing for over a year. Nothing recorded means we hold no campaign with a date on it. That is a gap in our record, not a brand that did nothing. Open one of those rows and it says whether we looked.