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Influencer Advisory

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Influencer Marketing Examples

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What do these creator ads open with?

Reading the openings

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Every ad here is a paid partnership labelled by Meta, taken from the Ad Library branded content record. The opening line is quoted from the ad itself. Where we still hold the video we transcribed it and quoted what was said out loud; where we do not, we quoted the caption instead and the card says so. The labels are a reading, not a fact about the ad: they are what these openings look like to us.