yfood hired Ready10

2026 · Ready to drink meal replacement

yfood is German, had won listings in over 10,000 UK stores, and had no read on British culture or British talent.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"The UK is a huge opportunity for us, and we needed an agency with the creativity and the cultural instinct to match our ambition. Ready10 have both. Let's go."

Who says so	Pete Rosier, yfood's own UK head of marketing, in PRMoment. PRWeek confirms the six-figure brief but is paywalled past the standfirst, so it does not independently confirm the influencer scope. Read it
A second source	PRWeek's headline and standfirst confirm that Nestle-owned yfood awarded a six-figure comms brief and appointed a communications agency. The body is behind a paywall, so PRWeek does not independently confirm that influencer content is inside the scope.
What the agency was asked to do	Not published as a quoted brief. On record: a six-figure brief across consumer and trade PR, talent and influencer content, delivering culture-first, smart and tactical campaigns across summer 2026 to build awareness and consideration with new audiences.
How the agency was picked	Competitive pitch
How that happened	PRmoment records the win on 22 June 2026 and states the appointment followed a competitive pitch process. No rival agencies are named and the number in the pitch is not given.
How long it took	Win recorded 22 June 2026 by PRmoment, reported by PRWeek on 30 June 2026. Work runs across summer 2026. Pitch length not published.
Recorded as	Yfood (Nestle)

Watch out for: Influencer content is one line inside a wider PR brief, so this is not a standalone influencer account and should not be sold as one. PRmoment runs news submitted through its own form, so the wording is the agency's. PRWeek covered the same win but its body is paywalled, so the six-figure figure and the influencer scope both trace back to the same announcement.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.