yfood hired Spin

2026 · Ready to drink meal replacement

yfood was going into more than 10,000 UK stores and needed a constant feed of social content rather than campaign bursts.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"We wanted an agency that understands how social actually works, not just how to show up on it. Spin's approach to content, community, and creators is exactly what we need as we grow in the UK market."

Who says so	Pete Rosier, yfood's own head of marketing, in LBBOnline. Performance Marketing World confirms the appointment but adds nothing on the creator scope. Read it
A second source	Performance Marketing World's account win roundup of 15 July 2026 carries the line that yfood has appointed Spin as its retained social media agency. That line was read from the indexed search snippet because the article body is behind a paywall, so it confirms the appointment only and adds nothing on the creator scope.
What the agency was asked to do	Not published as a quoted brief. On record: an organic content programme combining in-house production from Spin's studio team with external content creator partnerships, developed to grow yfood's community and build brand relevance in the nutrition category.
How that happened	LBBOnline does not say how Spin was chosen for yfood. It lists competitive pitch wins Spin had elsewhere, at Fortnum & Mason, InPost and National Rail, but does not apply that word to the yfood account.
How long it took	Reported 7 July 2026. Retained, but contract length not published.
Recorded as	Yfood (Nestle)

Watch out for: The remit is an organic social account with creator partnerships inside it, not a dedicated influencer account, so do not count it as an influencer agency of record. The LBB item reads as Spin's own release and the Performance Marketing World line is a one-sentence roundup entry, so the two are not fully independent of each other. No budget, contract length or creator count is published.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.