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Xiaomi had about a month, in lockdown, to book a headline DJ, build a live stream and clear the music rights for a Mi 10 Pro launch.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
The #MyHouseParty stream ran on 29 May 2020 headlined by Carl Cox with DJs Luigi, Matador and Cici, two hours streamed across Xiaomi's YouTube, Twitter, Instagram and Facebook, tied to the Mi 10 launch. All of it was built in about a month, in lockdown.
| Who says so | Pocket-lint, an independent tech publication, which carried the lineup and the date before the event happened. Read it |
|---|---|
| A second source | Pocket-lint, an independent tech publication, confirms Carl Cox headlined Xiaomi's #MyHouseParty livestream event on 29 May 2020, tied to the Mi 10 Pro launch. |
| What the agency was asked to do | "We have been working with Xiaomi for the last four years, this case study in particular focuses on how we helped Xiaomi unlock Gen-Z audiences during lockdown through music, influencer marketing and social media." (Socially Powerful case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
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← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.