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Withings was entering Australia with no local team and no relationships with Australian journalists or creators.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Sling & Stone will be charged with managing Withings' strategic storytelling, media and influencer relations, as well as events and partnerships to raise brand awareness and build credibility in the local market."
| Who says so | B&T and Mumbrella, both the same day, both carrying the influencer line. No Withings executive is named in either. Read it |
|---|---|
| A second source | Mumbrella reported on 15 September 2025 that Withings had appointed Sling & Stone as its agency of record and that the agency was chosen to own strategic storytelling, media and influencer relations, matching B&T on the influencer line. |
| What the agency was asked to do | Not published as a quoted brief. On record: manage Withings' strategic storytelling, media and influencer relations, events and partnerships, to raise brand awareness and build credibility in the local market. |
| How the agency was picked | Competitive pitch |
| How that happened | B&T states the appointment followed a competitive pitch. Mumbrella reports the same. Rival agencies are not named. |
| How long it took | Announced 15 September 2025. Pitch length, start date and contract length not published. |
| Recorded as | Withings (connected health devices, Australia launch) |
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← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.