How we know

The brief was "minimal creative guardrails", casting comedy, couples, lifestyle and food creators, and 47 creators produced 47 TikToks over roughly three months.

Who says so	Ubiquitous, the agency, with people named on both sides: Doug Koegeboehn, CMO of Wienerschnitzel, and Jeremy Boudinet at the agency. Read it
What the agency was asked to do	"How Wienerschnitzel Won 42M+ Impressions and Sold Out Their Specials With Ubiquitous, casting comedy, couples, lifestyle, and food creators to promote the chain with minimal creative guardrails." (Ubiquitous case study)
How the agency was picked	Brand approached the agency
How that happened	Inbound (agency content/reputation) - Wienerschnitzel reached out to Ubiquitous directly, wanting to focus mainly on TikTok. The agency's case study does not describe a competitive pitch or RFP process, only that the brand approached them.
How long it took	Not stated precisely. The case study (published October 3, 2023) describes a campaign that ran roughly three months, during which 47 creators produced 47 TikToks. No appointment date or contract-length figure is given. Wienerschnitzel's TikTok following grew from about 50 followers to over 5,000% growth over the engagement, and the brand continued collaborating with individual creators from past campaigns after the initial engagement.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.