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Universal had one week before Old opened, and had to find and brief eight artists inside it.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"The week leading up to the film's release, we partnered with a global cast of 8 artists with talents that mirrored Old's aesthetic."
| Who says so | Open Influence, in a Shorty Awards entry. The entry confirms the agency ran the campaign and says nothing about how it was hired. Read it |
|---|---|
| A second source | No independent coverage found. Search only surfaced other, unrelated Open Influence award posts (Convos with CEOs, OMMA finalist) and the same Shorty Awards entry page. |
| What the agency was asked to do | Not published. The entry line records the work: "The week leading up to the film's release, we partnered with a global cast of 8 artists with talents that mirrored Old's aesthetic". |
| How that happened | Not published: The Shorty Awards entry for the #OldTheMovie campaign confirms Open Influence executed the influencer campaign for Universal's film 'Old' (2021), but does not describe how the agency-brand relationship began. |
| How long it took | No pitch/appointment date found distinct from the campaign's own 2021 theatrical release window. |
| Recorded as | Universal Pictures (#OldTheMovie) (Comcast (NBCUniversal)) |
Every other case where someone else set the date →
The other 3 cases where a brand hired Open Influence →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.