How we know

Real scientists lab tested viral beauty hacks and the ones that passed became paid advertising and then a product line, Vaseline Originals, off more than 6,000 documented user hack cases.

Who says so	WPP, LBB, MARKETECH APAC and the Cannes Lions record, which gave the work Grands Prix in Health and Wellness and in Social and Influencer. Read it
How the agency was picked	Grew out of earlier work
How that happened	Prior relationship - Ogilvy (WPP) is Vaseline's long-standing creative agency. When Unilever ran a global review of its beauty and wellbeing brand creative accounts and consolidated most of them into WPP, the WPP case-study writeup explicitly notes WPP/Ogilvy was 'continuing its previous work on Vaseline,' i.e. Vaseline was not a new win in that review, it was retained. The 2025 'Vaseline Verified' campaign that spotted the user-generated hacks and built the 'Vaseline Originals' product line was produced by Ogilvy Singapore working with Ogilvy UK and Ogilvy South Africa, which reads as an existing global Ogilvy account team expanding scope rather than a fresh pitch.
How long it took	No exact date found for when Ogilvy first took on Vaseline. The 2025 Vaseline Verified campaign emerged after the brand identified over 6,000 documented user-generated hack cases on social platforms; it published in June 2025 and was later extended into the Vaseline Originals product line, which won Grands Prix in Health and Wellness and Social and Influencer at Cannes Lions.
Recorded as	Unilever (Vaseline)

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.