Brought to you byInfluencer AdvisoryYour wellness & health influencer agency
Dove, Dove Men+Care and Lipton each ran their own marketing on their own budgets, so the creator work stayed one-off posts rather than anything joined up.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
Dove Men's own demand creation lead says the work helped the brand "move from one-off creator posts to an interconnected ecosystem". Unilever's spend with the agency grew 1,048 percent in a year, inside an 80 percent rise from existing clients overall.
| Who says so | Erin Goldson, Dove Men's own demand creation lead, in Adweek. The Drum's year in review separately covers Unilever's wider pivot to influencer marketing. Read it |
|---|---|
| A second source | The Drum's year-in-review piece independently covers Unilever's broader influencer-marketing pivot across agencies, backing up the scale-up context without relying on Billion Dollar Boy's own site. |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | Unilever (Dove / Dove Men+Care / Lipton) |
Every other case where it had to run all year, not once →
The other 4 cases where a brand hired Billion Dollar Boy →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.