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Uber had grown into grocery, retail, membership and everyday commerce, and people still thought of it as a taxi app.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Uber had expanded far beyond rideshare (grocery, retail, membership, everyday commerce) but consumer perception lagged the product."
| Who says so | Viral Nation, the agency. No independent coverage was found, so the 16 campaigns and 700 creators are its own figures. Read it |
|---|---|
| A second source | No independent coverage found - search returns only general Viral Nation client lists, nothing specific to this Uber program's numbers |
| How the agency was picked | Never researched |
| How that happened | Not researched |
Every other case where it had to run all year, not once →
The other 6 cases where a brand hired Viral Nation →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.