Tropicana Brands Group UK hired SEEN Connects

2026 · Juice and smoothies

One team had to run Tropicana, Naked and Copella in the UK, three juice brands sold to three different people.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

The account on record covers Tropicana Juices, Naked Smoothies and Copella in the UK, won out of a competitive process that started with six agencies.

Who says so	Campaign, independent, for the account and the six agency field. The creator half of the remit is described only by the agency itself; Campaign calls it a social account without naming creator work. Read it
A second source	SEEN Connects' own insights post confirms the appointment, names the three UK brands and adds that culturally relevant creator partnerships are part of the remit. It is the agency's own page, so it confirms scope only as the agency describes it.
What the agency was asked to do	Not published as a quoted brief. On record from Campaign: the social account for Tropicana, Naked and Copella in the UK. On record from the agency: social first content, culturally relevant creator partnerships and strengthened community building across the brands' social platforms.
How the agency was picked	Competitive pitch
How that happened	Campaign reports the appointment followed a competitive process that began with six agencies. The other five are not named, and the incumbent is not named.
How long it took	Announced 9 March 2026. Pitch started with six agencies; pitch length and contract length are not published.
Recorded as	Tropicana Brands Group UK (Tropicana, Naked Smoothies, Copella)

Watch out for: Campaign, the independent source, calls this a social account and never uses the words influencer or creator. The creator partnership line comes only from SEEN Connects' own announcement, so a reader must not present this as a trade reported influencer appointment. The rest of the Campaign article is paywalled, and no brand side decision maker, fee or term is published.

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