How we know

The down year and the flat budget are on record. Marketing Dive independently confirms the deliberate Gen Z pivot as Totino's stated strategy.

Who says so	Marketing Dive, independent, for the strategy. It never names The Social Lights, so the agency credit is self reported, and the 2025 Super Bowl work is credited to other agencies entirely. Read it
A second source	Marketing Dive independently confirms the deliberate Gen Z, internet native pivot as a stated Totino's strategy, but does NOT name The Social Lights. Agency credit is self reported.
How that happened	Not published. Could not confirm agency-of-record status or a procurement story for either brand. Search results show The Social Lights working on Totino's 'Fever Dream' influencer program (Shorty Award winner, Best Use of Influencer Marketing) and a separate Chex Mix 'Bagel Is Back' Sir Mix-A-Lot social campaign, but no source states how the agency was selected, and a 2025 Super Bowl Totino's campaign (Tim Robinson/Sam Richardson) is credited to Dentsu Creative, UM and Edelman with no Social Lights mention, suggesting The Social Lights is not Totino's current AOR.
Recorded as	Totino's / Chex Mix (General Mills)

Every other case where their own team had no time →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.