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The Collective had built its name on funny billboards and needed content made for Instagram and TikTok instead.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"TSA blew us away with their energy and passion for the brand. This combined with their social first thinking and how our brand personality can be brought to life in social media content showed that they would be a perfect partner for us." The stated aim was moving from out-of-home to a platform-first approach.
| Who says so | Lucy Matthews, The Collective's own marketing manager, in LBBOnline. MediaPost carried the win too. The pitch was run in house against one other agency with no incumbent. Read it |
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| A second source | MediaPost carried the win independently under the headline that The Collective appoints TSA as its UK social media agency, and its indexed summary repeats that TSA won the pitch against another agency with no incumbent and that the strategy focuses on Instagram and TikTok. The MediaPost body is behind a free member wall, so only the headline is directly readable and the pitch detail was read through search indexing. LBB carries the same facts in full and is the load bearing source. |
| What the agency was asked to do | Not published as a quoted brief. On record: social media and influencer strategy for the UK, primarily Instagram and TikTok, plus content planning and production, influencer management and paid social activity. |
| How the agency was picked | Competitive pitch |
| How that happened | TSA won a pitch run in house by The Collective, against one other agency, with no incumbent involved. The other agency is not named. TSA was acquired by Five by Five in July 2024. |
| How long it took | Announced 7 August 2025. Still running in spring 2026, when TSA was credited with the influencer activity on the Yog Squad kids campaign. No contract length published. |
| Recorded as | The Collective (Yeo Valley Productions) |
Every other case where they needed the skill once →
The other case where a brand hired TSA →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.