Symprove hired The Wild by Jungle

2024 · Consumer health / supplements

Symprove was buying bottom-of-funnel creator work, so the casting had to match UK women 35 and over interested in gut health, not just fitness creators.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

The brief on record is bottom-funnel influencer marketing in the UK with micro and macro fitness and nutrition creators on Instagram, targeting UK women aged 35 and over interested in gut health, with possible later expansion into men's health.

Who says so	MadTech Magazine. Symprove's own head of PR, social and advocacy is named and quoted. No second outlet carries this appointment. Read it
A second source	No second independent outlet was found reporting this appointment. The nearest corroboration is Diary Directory's separate record of Symprove appointing The Tape Agency for PR and influencer seeding in June 2022, which shows Symprove buys influencer work from outside agencies but is a different agency and a different year.
What the agency was asked to do	Not published as a quoted brief. On record: supercharge Symprove's influencer marketing activity and increase sales in the UK, using a bottom-funnel influencer strategy with micro and macro influencers in fitness and nutrition on Instagram, targeting UK women aged 35 and over interested in gut health, with possible later expansion into men's health.
How the agency was picked	Competitive pitch
How that happened	The Wild was selected by Symprove following a competitive pitch process. The other agencies in the pitch are not named.
How long it took	Announced 16 September 2024. Pitch length, start date and contract length not published.
Recorded as	Symprove (gut health supplement)

Watch out for: MadTech Mag is a trade title but the piece reads as a lightly edited appointment release, and no second outlet was found carrying it. A claim on a Symprove employee's LinkedIn profile that the influencer programme delivers up to 35 percent of new customers a month is self-reported and does not appear in the article, so it must never be quoted as a result. Symprove is a food supplement, not a licensed medicine.

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