Superdrug Health hired Maven Communications

2020, reappointed 2025 · Pharmacy and consumer health, UK

Superdrug keeps its health work with a separate specialist agency from its beauty work, and has done since 2020.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

"The agency's scope of work includes campaign creation, proactive and reactive press office function and influencer relations." The split held through a 2025 reappointment, when a different agency took beauty and corporate on the same day.

Who says so	PRWeek in 2020 and again in its account-moves round-up, with Marketing Beat confirming the 2025 reappointment after a four-way pitch. Read it
A second source	Marketing Beat, 9 April 2025, confirms Maven still holds Superdrug's health work and that the reappointment followed a four-way pitch, and carries a quote from Lisa Taylor about a long-standing relationship. It does not repeat the influencer wording. PRWeek's December 2020 account-moves round-up separately confirms the 2020 move.
What the agency was asked to do	Not published as a quoted brief. On record, from PRWeek: the agency's scope of work includes campaign creation, proactive and reactive press office function and influencer relations. From Marketing Beat in 2025: promote Superdrug's range of products and services as its specialist health and wellbeing PR agency.
How the agency was picked	A person moved, the account followed
How that happened	PRWeek says the Superdrug Health account moved to Maven, a PR agency set up by Lisa Taylor, who was previously the co-founder and account lead of Superdrug's former agency, Well Hello. The account went with the person who had been running it. The 2025 reappointment, reported by Marketing Beat, did go through a four-way pitch.
How long it took	Moved to Maven February 2020. Reappointed April 2025 after a four-way pitch. No term published either time.

Watch out for: The 2020 PRWeek article is paywalled; the influencer relations wording comes from an indexed sentence, not from a page read end to end. The 2025 Marketing Beat report, which was read in full, does not repeat the influencer wording for Maven, so the named influencer scope rests on the 2020 report alone. Superdrug Health covers pharmacy and health products; Superdrug Online Doctor is not named in either report, so do not claim this is a telehealth account.

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