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Sudocrem is known for nappy rash and was trying to be bought for adult acne and eczema, which is a different claim to a different person.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"We're on an exciting journey to explore new territories for Sudocrem beyond nappy rash and cuts and grazes, so wanted to partner with a brave PR and influencer agency that would help us resonate in a meaningful way."
| Who says so | Amira Seffar, Sudocrem's own Senior Omnichannel Lead, in Prolific North. PRWeek confirms the win, names the incumbent it replaced, and reports the 2025 extension at six figures. Read it |
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| A second source | PRWeek's December 2023 headline is Sudocrem signs agency for PR and influencer remit, and it names Satellite PR as the incumbent. PRWeek's March 2025 piece confirms the extended six figure brief for social and content after a competitive pitch process. Both PRWeek pages are paywalled beyond the opening lines. |
| What the agency was asked to do | Not published as a quoted brief. On record: support Sudocrem as the undisputed No.1 leader in nappy care, but with the main focus on growing its audience in the Beyond Baby sector, repositioning the cream for skin conditions such as acne and eczema and re-engaging lapsed users. |
| How the agency was picked | Competitive pitch |
| How that happened | Prolific North reports Brazen won the PR and influencer account after a competitive pitch process. Rival agencies are not named. PRWeek reports the incumbent on the account was Satellite PR. Fifteen months later Brazen won a second, separate competitive pitch for social and content, taking the retainer to six figures. |
| How long it took | Won December 2023, first campaign live 2024, remit extended March 2025 after a second pitch. Retained, no end date published. |
| Recorded as | Sudocrem (Teva Pharmaceuticals) |
Every other case where nobody in that world knew them →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.