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Stanley's viral moment had passed, and it had to move its positioning on without losing the relevance the moment gave it.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"Stanley 1913 appoints Born Social to lead global social and social production." Adweek headlines the story on exactly this point: after viral fame, Stanley chooses a new agency of record.
| Who says so | Adweek, Campaign UK, PRWeek and MediaPost, all independent. Campaign UK separately covered the earlier EMEA appointment, so both steps of the sequence are on record. Read it |
|---|---|
| A second source | Adweek, MediaPost, PRWeek, MarketingReport and Roastbrief all carry the global appointment, and Campaign UK carried the earlier EMEA win, so the two step sequence is documented outside the agency. |
| What the agency was asked to do | Not published as a quoted brief. On record: global social strategy, creative strategy and content production, defining and leading Stanley's global social direction across markets. |
| How the agency was picked | Project first, then the account |
| How that happened | Competitive pitch/RFP, won off an existing region - Born Social already ran Stanley's EMEA social account, then won the global social and social production agency of record after a competitive pitch. |
| How long it took | EMEA account first, global agency of record announced 31 July 2026. The gap between the two is the useful part: the region bought the global. |
Every other case where it had to run all year, not once →
The other case where a brand hired Born Social →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.