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SoundCloud had its influencer work split up, and wanted one standing ambassador network instead to sell Artist Pro subscriptions.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
The stated reason for consolidating under one agency was to "strengthen cultural relevance and authority", and the brief was to "build an ambassador network of creators and artists to support long-term brand advocacy and drive growth of Artist Pro subscriptions".
| Who says so | Campaign US and Net Influencer, both independent of the agency. No SoundCloud executive is quoted, so the reasoning on record is the trade press summary. Read it |
|---|---|
| A second source | Net Influencer independently reports the same appointment, the late 2025 search, the competitive pitch and the June 2026 launch, matching Campaign US. |
| What the agency was asked to do | "build an ambassador network of creators and artists to support long-term brand advocacy and drive growth of Artist Pro subscriptions" (Net Influencer) |
| How the agency was picked | Competitive pitch |
| How that happened | Competitive pitch/RFP - SoundCloud began a search for an official influencer agency of record in the US market in late 2025 and selected The Goat Agency following a competitive pitch process. |
| How long it took | Search opened late 2025, partnership finalised at the beginning of May 2026, first influencer activity June 2026. Roughly six months from opening the search to work going live, which is one of the few full cycles documented anywhere on this sheet. |
Every other case where it had to run all year, not once →
The other 2 cases where a brand hired The Goat Agency →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.