How we know

"SONY Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Nicky Jam x Sech song, Atrevete, across Spain, Argentina, and Italy."

Who says so	The Influencer Marketing Factory, the agency. A Shorty Awards listing exists but award entries are usually filed by the agency itself. Read it
A second source	Shorty Awards has a listing for the Atrevete TikTok influencer marketing campaign, an independent third-party awards platform, though the entry itself may still have been submitted by the agency.
What the agency was asked to do	"SONY Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Nicky Jam x Sech song, Atrévete, across Spain, Argentina, and Italy." (The Influencer Marketing Factory case study)
How that happened	Not published: Sources confirm Sony Music hired The Influencer Marketing Factory for TikTok campaigns promoting specific songs/artists (Nicky Jam x Sech 'Atrevete', Darell and Brytiago 'Velitas', and reggaeton targeting a US Latin American audience), but no source describes how the two parties first connected (no RFP, referral, or inbound story found).
How long it took	No pitch length or appointment-vs-launch date gap found. Year of engagement not clearly stated in sources (Influencer Marketing Factory's own case study and The Drum profile piece do not date the campaign precisely).
Recorded as	Sony Music (Sony Group Corporation)

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.