Brought to you byInfluencer AdvisoryYour wellness & health influencer agency
SoFi asked an AI to draw people who are good with money and only 2 percent of the images it returned were women.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"When SoFi asked AI to generate realistic images of people who are good with money, only 2% of images depicted women." The answer was an AI photo booth installation and a creator dinner at NASDAQ.
| Who says so | SoFi's own Business Wire release, June 2023. The release does not name the agency, so the agency credit here is self reported. Read it |
|---|---|
| A second source | The Businesswire release confirms the Face of Finance campaign, the AI bias finding and the Vivian Tu partnership, but does NOT name The Brand Guild. Agency credit is self reported. |
| What the agency was asked to do | Not published. The work on record: "The Face of Finance campaign, featuring a VIP influencer dinner at NASDAQ and a public AI photo booth installation". |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | SoFi (SoFi Technologies) |
Every other case where they needed the skill once →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.