Science in Sport hired Brandnation

2019 · Sports and endurance nutrition

Science in Sport had an ambassador programme it wanted to grow, and one brand manager already running the product calendar.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"Brandnation clearly demonstrated real expertise in the sport influencer landscape. We were really impressed by the agency's creative ideas." The remit is growth, management and amplification of the UK ambassador programme.

Who says so	Matt Cook, Science in Sport's own brand manager, in Endurance Business. No second outlet covers the 2019 appointment. Read it
A second source	No second independent source was found for the 2019 Brandnation appointment. Searches did surface a separate and later Science in Sport appointment, M&C Saatchi London as lead UK strategic and creative agency in May 2023, which does not confirm anything about this row.
What the agency was asked to do	Not published as a quoted brief. On record: responsible for the growth, management and amplification of the UK ambassador programme, and charged with engaging the active customer base through the creation of quality content.
How that happened	The report says Brandnation was appointed to activate the ambassador programme but does not name a pitch or any rival agencies. The client quote says the agency showed expertise in the sport influencer landscape and had strong creative ideas, which describes the reason but not the process.
How long it took	Announced 10 January 2019. Contract length not published.
Recorded as	Science in Sport (SiS)

Watch out for: The only source is a niche endurance industry title and the copy reads as a supplied announcement. The word used throughout is ambassador programme, which can mean sponsored athletes rather than social creators, so do not equate this with a modern paid creator account. There is no published result, so nothing about performance can be claimed.

Every other case where it had to run all year, not once →

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.