RoC Skincare hired Halpern

2023 · Skincare / science-led cosmetics

RoC was relaunching into 825 Boots stores and needed awareness and sales at once, in store and online, from a standing start.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"We were looking for strong, experienced partners with the expertise and savvy to help us grow both awareness and sales, both in-store and online, with a 360-degree integrated media strategy."

Who says so	Myriam Nissim, RoC's own head of marketing EMEA, in LBBOnline. Only that one outlet, and the piece reads as a supplied announcement. Note the media agency puts Boots at 65 percent of UK premium skincare sales. Read it
A second source	No second outlet found. LBBOnline is a trade title rather than either agency's own site, but the piece reads as a supplied announcement, which is weaker than reporting.
What the agency was asked to do	"the development and execution of a 360-degree media, PR and Influencer strategy and communications plan, to drive awareness of the brand and grow UK market share, following a competitive pitch process."
How the agency was picked	Competitive pitch
How that happened	A competitive pitch process, stated plainly in the announcement. Two sister agencies were appointed together, mSix&Partners on integrated media and Halpern on PR and influencer. No other agency in the field is named.
How long it took	Announced 6 October 2023, against a UK relaunch and a rollout into 825 Boots stores. No pitch length or contract term given.
Recorded as	RoC Skincare (UK relaunch into Boots)

Watch out for: Two agencies were appointed together and only Halpern holds the influencer work, so do not credit mSix&Partners with it or present this as one appointment. The 65 percent of premium skincare sales figure is the agency's claim inside its own announcement, not an audited number. This is an agency announcement carried by a trade title rather than independent reporting, so the facts are the agencies' account of their own win.

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