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Robinhood's user base was not diverse, and it could not reach women, young adults or first time investors on its own.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Robinhood partnered with NeoReach to diversify their user base by activating 15+ young, female creators of color and non-financial influencers on YouTube."
| Who says so | NeoReach, the agency that was hired. No second source of any kind, though the brief detail is specific. Read it |
|---|---|
| What the agency was asked to do | "Robinhood partnered with NeoReach to diversify their user base by activating 15+ young, female creators of color and non-financial influencers on YouTube." (NeoReach case study) |
| How the agency was picked | Brand approached the agency |
| How that happened | Inbound, the brand reached out: NeoReach's account is that Robinhood came to them, with a stated problem of a user base that lacked diversity, asking specifically to reach women, young adults and first time investors. |
Every other case where they could not find the right creators →
The other 2 cases where a brand hired NeoReach →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.