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Families were not considering the Scenic, and the fix put cameras and microphones in cars with two parenting creators for a year, unscripted.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
Two parenting creators, Anna Whitehouse and Simon Hooper, drove Scenics rigged with dashcams and microphones for a full year, posting unscripted family life. Renault could not approve what got said before it was said.
| Who says so | MSL, the agency, working with Publicis London. The creators and the year-long format are checkable; no independent outlet covered the appointment. Read it |
|---|---|
| What the agency was asked to do | "MSL worked with Renault to create a campaign with shareable and newsworthy content at its core, designed to resonate with the Renault Scenic target consumer (UK parents)." (MSL case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | Renault (Scenic) |
Every other case where it had to run all year, not once →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.