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Fewer of the people arriving from campaigns were new, and each customer cost more to win.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"The percentage of new visitors from campaigns steadily dropped, making it harder to reach fresh audiences, especially when CACs were higher."
| Who says so | Kynship, the agency. This is the only agency page in the whole set that states a problem and gives a hard starting number. The revenue growth is corroborated by the Sunday Times 100 fastest growing list; the reason for it is not. Read it |
|---|---|
| A second source | The revenue growth, not the reason for it. |
| What the agency was asked to do | Not published as a quoted brief. On record: creator led acquisition across paid social. |
| How long it took | The work covers about two and a half years. |
Every other case where they could not find the right creators →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.