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Fenty x Puma had to sign female talent from fashion, entertainment and culture for three Creeper colourways launching in five countries in one week.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Fenty x Puma tasked Komodo with contracting female talent from fashion, entertainment, and culture to drive excitement for the three Creeper colorways."
| Who says so | Komodo, the agency, and the credit does not stand up. WWD, Highsnobiety and Sneaker News all covered the Creeper Phatty launch and none of them mentions Komodo. Read it |
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| A second source | No independent coverage found. Trade press (WWD, Highsnobiety, Sneaker News) covers the Creeper Phatty product launch and Rihanna's involvement, but none of it mentions Komodo or this influencer campaign's numbers. |
| What the agency was asked to do | "Fenty x Puma tasked Komodo with contracting female talent from fashion, entertainment, and culture to drive excitement for the three Creeper colorways." (Komodo case study) |
| How that happened | Not published. Komodo's own case study says 'Fenty x Puma tasked Komodo' with the Creeper colorway launch campaign (contracting female talent from fashion, entertainment and culture across the UK, France, Spain, Italy and the Netherlands), implying a direct client assignment, but does not explain how the relationship started. Komodo's homepage separately lists Puma among brands it is 'trusted by,' alongside Adidas and L'Oreal, suggesting an ongoing rather than one-off relationship. No pitch, RFP or AOR announcement for Komodo x Puma specifically was found in trade press - the agency-of-record announcements that do exist for Puma (Havas Media for global media, Leo Burnett for Middle East creative, McKinney for Run/Train creative, NMA Group for entertainment marketing) are all different agencies for different scopes, not Komodo. |
| How long it took | No timing evidence found - campaign is described only as 'recent' with no exact date. |
Every other case where someone else set the date →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.