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Tencent had never run social or influencer work before, and had to fill a Dubai tournament finale by building awareness in 15 countries.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"When Tencent Games began planning the inaugural PUBG MOBILE STAR CHALLENGE (PMSC), they turned to Viral Nation to drive mass awareness across 15 countries and draw an audience of millions to the tournament finale in Dubai."
| Who says so | Viral Nation, the agency, which also describes this as Tencent Games' first social and influencer campaign. A Shorty Awards entry confirms the event independently. Read it |
|---|---|
| A second source | The Shorty Awards has an entry for the PUBG Mobile Star Challenge Global Finals, an independent award listing that confirms the campaign was a real, recognized event, separate from Viral Nation's own site. |
| What the agency was asked to do | "When Tencent Games began planning the inaugural PUBG MOBILE STAR CHALLENGE (PMSC), they turned to Viral Nation to drive mass awareness across 15 countries and draw an audience of millions to the tournament finale in Dubai." (Viral Nation case study) |
| How that happened | Not published, described as an agency-led campaign engagement, not stated as a pitch - Viral Nation's own materials describe this as Tencent Games' 'first social and influencer marketing campaign' for the PUBG Mobile North American launch/rollout in 2018, implying Viral Nation was brought on specifically for that launch, but no source states whether this followed a competitive pitch, referral, or direct outreach. |
| How long it took | Campaign tied to the PUBG Mobile North American launch (2018); a related case study covers the global 'PUBG Mobile Star Challenge' (referenced under 2018-2019). No appointment date, pitch length, or contract-award date found. |
| Recorded as | PUBG Mobile (Tencent) |
Every other case where someone else set the date →
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← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.