Brought to you byInfluencer AdvisoryYour wellness & health influencer agency
McVitie's had to hold its place in snacking and grow awareness with younger buyers in Germany, Switzerland, Italy and Sweden at once.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
The brief was to "handle the social media and influencer management for its McVitie's brand across Germany, Switzerland, Italy and Sweden", kicking off with the True Originals platform.
| Who says so | Marketing Communication News and More About Advertising, both independent. The buyer is named and quoted: Ian Soon, Head of Marketing for Europe at McVitie's. Read it |
|---|---|
| A second source | More About Advertising covered the same win independently, confirming the Amsterdam office lead and the international brief. |
| What the agency was asked to do | "handle the social media and influencer management for its McVitie's brand across Germany, Switzerland, Italy and Sweden" (Marketing Communication News) |
| How the agency was picked | Competitive pitch |
| How that happened | Competitive pitch/RFP - the brand side confirms a pitch process directly and by name, which is rare on this sheet. |
| How long it took | Announced 17 April 2025. Pitch length not stated. |
| Recorded as | Pladis (McVitie's) |
Every other case where they could not find the right creators →
The other 2 cases where a brand hired We Are Social →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.