Brought to you byInfluencer AdvisoryYour wellness & health influencer agency
Starry was a brand new PepsiCo soda with no history, no audience and no creator relationships, and needed content every week for a year.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"Our goal was to position STARRY, PepsiCo's lemon-lime soda, at the center of culture, flooding the For You feeds of Gen Z throughout 2024." A year-long presence, not a launch moment.
| Who says so | Digital Voices, the agency. Digiday covered Starry's broader social strategy but confirms none of the figures, so quote the shape of the programme and not its numbers. Read it |
|---|---|
| A second source | No independent coverage found for these specific campaign numbers. Web search surfaced only Digital Voices' own site pages and a Digiday piece about Starry's broader social strategy, neither of which confirms these exact figures from an outside source. |
| What the agency was asked to do | "Our goal was to position STARRY, PepsiCo's lemon-lime soda, at the center of culture, flooding the For You feeds of Gen Z throughout 2024." (Digital Voices case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | PepsiCo (Starry) |
Every other case where it had to run all year, not once →
The other 2 cases where a brand hired Digital Voices →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.