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Nivea had three problems at once: people doubted the quality, thought it was for older people, and mostly did not think of it.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"NIVEA was struggling with three key areas; misconceptions around the products' quality, a nostalgic perception of the brand as being 'for older people', and low awareness in general."
| Who says so | Nivea, quoted by The Goat Agency. No independent coverage of the partnership exists, so the 3,000 pieces and the category counts are the agency's own. Read it |
|---|---|
| A second source | No independent coverage found. A search turned up Influencer Marketing Hub's review of The Goat Agency, which lists Nivea among its clients but gives no campaign detail, so it does not independently confirm this specific partnership's numbers. |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | Nivea (Beiersdorf) |
Every other case where it had to run all year, not once →
The other 2 cases where a brand hired The Goat Agency →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.