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Cobra Kai Season 3 had a premiere date Netflix could not move, and creators in five countries had to land on it together.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Netflix partnered with NeoReach to promote Cobra Kai Season 3 using TikTok's interactive Cobra Kai Chop filter." The five countries are in the agency's account; the January 2021 premiere date is public.
| Who says so | NeoReach, the agency. InfluencerMarketingHub, which has no tie to NeoReach, confirms the campaign and the creator activation but repeats none of the figures. Read it |
|---|---|
| A second source | InfluencerMarketingHub, a third-party publication not owned by NeoReach, independently confirms Netflix ran the Cobra Kai TikTok campaign with NeoReach activating the creators, though it does not repeat the specific view count or ROI figures. |
| What the agency was asked to do | "Netflix partnered with NeoReach to promote Cobra Kai Season 3 using TikTok's interactive Cobra Kai Chop filter." (NeoReach case study) |
| How that happened | Not published. NeoReach's own case study and 'about' page list Netflix as a client (alongside NVIDIA and Walmart, $350M+ in managed influencer spend since 2013) and describe a TikTok campaign for Cobra Kai Season 3 using an interactive 'Cobra Kai Chop' filter, but no source found states how the Netflix relationship began (pitch, referral, prior contact, or inbound). |
| How long it took | No timing evidence found beyond the campaign being tied to the Cobra Kai Season 3 release (season 3 premiered January 2021), which loosely dates the engagement to ~2020-2021. |
Every other case where someone else set the date →
The other 2 cases where a brand hired NeoReach →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.