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Nestle Toll House was losing share and wanted to be seen as fun, modern and creative instead of old-fashioned.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Nestle Toll House wanted to increase their market share by shifting the perception of their brand to one that's fun, modern and creative."
| Who says so | Linqia, the agency. Only its own case study page exists, with no trade press at all. Read it |
|---|---|
| A second source | No independent coverage found. Search results only surfaced Linqia's own case study page and other Linqia case studies, no trade press. |
| How that happened | Not published. Case study explains the brand's marketing goal (shift perception to fun/modern/creative, feeling limited by traditional advertising) but does not state how Linqia was selected or engaged. |
Every other case where too many contracts and payments →
The other 2 cases where a brand hired Linqia →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.