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Montirex was a Liverpool brand with no creator relationships outside the North of England, and wanted London, Ireland, Scotland and the Midlands.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
The brief on record is to build a unified artist, influencer and talent engagement strategy to expand the brand beyond its North of England base.
| Who says so | LBBOnline and the European Sponsorship Association, both carrying the same appointment. Montirex's own CMO is quoted. Both repeat the release text, so it is two outlets rather than two reporting efforts. Read it |
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| A second source | The European Sponsorship Association published the same appointment on 8 July 2024 with the creator and influencer scope, the CALM campaign detail and both quotes. It confirms the facts but repeats the release text, so it is a second outlet rather than a second reporting effort. |
| What the agency was asked to do | Not published as a quoted brief. On record: oversee and develop Montirex strategic creator and brand partnerships, and build a unified artist, influencer and talent engagement relations strategy to expand the brand beyond its North of England base. |
| How that happened | Neither LBBOnline nor the European Sponsorship Association write up names a pitch, an incumbent or rival agencies. Amanda Calder-McLaren says the agency's community and culture work set them apart from the start, which is a criterion rather than a process. |
| How long it took | Announced 8 July 2024, launching with the 'Break the Wall' campaign. No term published. |
Every other case where nobody in that world knew them →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.