MoleMap hired Bread Agency

2026 · Consumer health / skin health services

MoleMap is a clinical service that has to be believed by patients and by the doctors who refer them, and it could not put that on social.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"The team demonstrated a clear understanding of our clinical-first approach and how to translate that into trusted, effective social experiences that engage patients and referrers alike."

Who says so	Duncan Armour, MoleMap's own chief marketing officer. AdNews, Mediaweek, Campaign Brief, B&T, Mi-3 and MarkeTech APAC all carried the win. Read it
A second source	AdNews reported the same appointment on 7 May 2026 with the same Duncan Armour quote and listed influencer marketing and community engagement in the scope. Mediaweek and Campaign Brief carried it independently the same day, both noting the competitive review.
What the agency was asked to do	Not published as a quoted brief. On record: Bread Agency oversees MoleMap's social media strategy, creative campaigns, influencer marketing, content production and community management across Australia and New Zealand.
How the agency was picked	Competitive pitch
How that happened	MarTech APAC, Mediaweek, AdNews, B&T and Campaign Brief all say the appointment followed a competitive review. The other agencies are not named. Bread's co-founder notes he has worked with MoleMap's chief marketing officer five times over 16 years across several businesses, so there is a prior relationship alongside the review.
How long it took	Announced 7 May 2026. Pitch length, start date and contract length not published.
Recorded as	MoleMap (skin cancer and melanoma detection clinics, Australia and New Zealand)

Watch out for: MoleMap is a clinical service business, not an OTC product maker, so this belongs at the consumer health services end of the category rather than beside a medicine brand. Influencer marketing is one line inside a social media remit. The prior working relationship between the CMO and the agency co-founder means the competitive review was not a cold process.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.