How we know

"MGM needed to own the luxury narrative across Bellagio, The Cosmopolitan and ARIA." The compliance-review sentence that used to sit here was ours; no source mentions compliance.

Who says so	Viral Nation, the agency, for the problem. The appointment itself is one of the few independently dated ones on the sheet: a Business Wire release of 11 June 2024 names it MGM's influencer agency of record. Read it
A second source	Nevada Business Magazine independently reported on MGM's F1 Las Vegas Grand Prix week creator and celebrity activation across its properties, confirming the event existed, though it does not independently name Viral Nation or the 16M impressions figure.
What the agency was asked to do	Not published as a brief. The remit is the whole brand ambassador programme, strategy through execution, not a campaign.
How the agency was picked	Competitive pitch
How that happened	Formal agency of record appointment, announced June 2024: MGM named Viral Nation its influencer marketing agency of record in a June 11 2024 announcement carried on the wire, so this is one of the few rows with an independent, dated record. The remit is the whole brand ambassador programme, strategy through execution, not a campaign.
How long it took	Announced 11 June 2024. The review itself is not described, but an AOR appointment on the wire means a process ran before it.

Every other case where someone else set the date →

The other 6 cases where a brand hired Viral Nation →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.