Mas+ by Messi hired Billion Dollar Boy Group

2025 · Hydration drink, functional beverage

Five creators from six countries had to be flown to Miami for one date, the 1v1 World Crown Final, and it was the first time Messi had worked with creators for the brand.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

"This was a landmark moment for Mas+. It's the first time we've brought Leo and the creator community together." Five creators from the UK, US, Canada, Ireland, Spain and Australia, for the final on 19 September 2025.

Who says so	Mas+'s own global head of brand fame, in a release carried by Agility PR. Ads of Brands carries the identical release, so it is the same copy twice rather than two newsrooms. Read it
A second source	Ads of Brands carries the same announcement dated 11 December 2025 with the same headline and the same facts. It is the same press release on a second aggregator, so it confirms the text exists but adds no independent checking.
What the agency was asked to do	Not published as a quoted brief. On record: a global creator activation around the Mas+ 1v1 World Crown Final in Miami, bringing five international creators from the UK, US, Canada, Ireland, Spain and Australia together with Lionel Messi, the first time Messi had worked directly with creators for the brand.
How that happened	The release describes the work and the results but says nothing about how Billion Dollar Boy was chosen. No pitch, no review, no rival agencies and no start date for the relationship are given.
How long it took	Event 19 September 2025, announced 11 December 2025. Relationship length not published.

Watch out for: This is an agency press release carried word for word by a PR-news aggregator and by an ad-industry news site. No trade title on the named list reported it and no journalist has checked any of it. Every number, including the 5.1 million impressions and the 5.4% engagement rate, comes from the agency. It is one campaign, not an account win or an agency of record appointment, so do not describe Billion Dollar Boy as holding the Mas+ business.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.