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M.A.C had to explain why Powder Kiss beat rival powders, and the claim had to stand up against an independent Nielsen study.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
Creators made content that "(as proven by a study from Nielsen) helped audiences to understand why this range was better than many other products on the market", across 25 pieces on Instagram and TikTok against one launch date.
| Who says so | Influencer.com, the agency. No independent coverage of this programme exists, so the reach figures and the Nielsen framing are its own account. Read it |
|---|---|
| A second source | No independent coverage found. Other search hits (cosmeticsbusiness.com, various influencer-marketing round-up sites) describe different MAC campaigns or give conflicting reach numbers, not this specific Powder Kiss and Influencer.com program. |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | M.A.C Cosmetics (The Estee Lauder Companies) |
Every other case where they needed the skill once →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.