How we know

"Throughout our multi-year partnership, Obviously identified and managed 733 influencers to amplify brand awareness around key moments that correlated with Lyft's values, monthly promotions, and services."

Who says so	Obviously, the agency. The 733 creators and 19.4M impressions are its own figures with no independent coverage. Lyft's own influencer director speaks publicly about the approach without ever naming the agency. Read it
A second source	No independent coverage found. A different agency, Ubiquitous, publishes its own separate Lyft case study claiming 8.1 million views, but that is a distinct, unrelated campaign and does not corroborate Obviously's 733-influencer, 19.4M-impression figures.
How that happened	Not published. Confirmed as an agency engagement (Obviously activated and managed an ambassador network of 733-773 influencers for Lyft), but no source describes how the relationship began (no pitch/RFP/referral evidence found). Lyft's Director of Influencer Marketing, Bette Ann Schlossberg, speaks about Lyft's influencer strategy generally but does not name Obviously or describe an agency selection process.

Every other case where too many contracts and payments →

The other 2 cases where a brand hired Obviously →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.