A Chicago summer is about 3.6 months, so the whole Divvy campaign had to be thought up, planned and launched in under a month.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Lyft wanted to turn Divvy scooters and bikes into the Windy City's go-to ride, and Ubiquitous recruited 9 creators and developed 40+ pieces of content to get it done in under a month."
| Who says so | Ubiquitous, the agency. The detail that gives the reason away is operational: the agency sat in Lyft's own Slack so Lyft spent about 30 minutes a day on it. Read it |
|---|---|
| What the agency was asked to do | "Lyft wanted to turn Divvy scooters and bikes into the Windy City's go-to ride, and Ubiquitous recruited 9 creators and developed 40+ pieces of content to get it done in under a month." (Ubiquitous case study) |
| How the agency was picked | Grew out of earlier work |
| How that happened | Prior relationship (ongoing retainer-style partnership) - Ubiquitous's own case study states the agency 'has helped Lyft deploy over 30 campaigns of all shapes and sizes' since 2021, i.e. the Divvy/Chicago campaign researched here is one deployment within an existing multi-year working relationship, not a fresh procurement event. How the relationship originally started (pitch/RFP/referral) in 2021 was not found. |
| How long it took | Relationship dated to since 2021 (30+ campaigns since). The specific Divvy bike/scooter campaign referenced (June 2024, Chicago) had to be 'ideated, planned, and launched in one month, tops' because of the short 3.6-month Chicago summer season - a fast turnaround cycle for that individual campaign, not the original agency selection. |
Every other case where their own team had no time →
The other 2 cases where a brand hired Ubiquitous →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.