Lite n' Easy hired Ogilvy Australia

2026 · Healthy prepared meals and weight management

Lite n' Easy is 40 years old and had to work out what weight-loss drugs were doing to the meal-plan market it built.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions."

Who says so	Nathan Hayman, Lite n' Easy's own chief executive. Mumbrella, AdNews, Mediaweek and Campaign Brief all covered the win, and Mumbrella adds that the outgoing agency was Thinkerbell. Read it
A second source	Mumbrella independently reported the same appointment, the competitive pitch, and the same scope of creative and strategy alongside customer experience, social and influencer. It adds the fact no other outlet carried, that the account was previously held by Thinkerbell following its acquisition of Hardhat in October 2024. AdNews and Mediaweek carried the win identically.
What the agency was asked to do	Not published as a quoted brief. On record: the full breadth of brand services, extending from strategy and creative through to CX, social and influencer.
How the agency was picked	Competitive pitch
How that happened	Appointed agency of record following a competitive pitch. Mumbrella reports the incumbent was Thinkerbell, which held the account after acquiring Hardhat in October 2024. The other pitching agencies are not named, and no intermediary is named.
How long it took	Announced 7 July 2026. No contract length published.

Watch out for: Influencer is one item in a full service agency of record scope, so this is not an influencer agency appointment. No fee, term, pitch list or incumbent is published, and every trade report carries the same announcement wording. The brand is meal delivery and weight management rather than a beverage or a packaged snack.

Every other case where they needed the skill once →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.