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LAC already had a PR agency and deliberately added a second one for creators, because it judged the two to be different jobs.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"the decision to engage Kobe, an influencer specialist agency, alongside our esteemed retainer PR agency, stems from our commitment to delivering dynamic and innovative marketing strategies that resonate with the evolving preferences of our audience." The sentence that used to sit here, about not reaching the right people, was our category label restated.
| Who says so | Evelyn Teo, LAC Global's own head of marketing and digital, in Marketing-Interactive. No second outlet carries the dual appointment. Read it |
|---|---|
| A second source | No second outlet found for the dual appointment. MARKETING-INTERACTIVE separately covered the We Are Social acquisition of Kobe in 2022, which corroborates the ownership but not this account. |
| What the agency was asked to do | Not published as a quoted brief. On record: Kobe was tasked with amplifying LAC Global's brand influence through outcome-driven influencer partnerships across TikTok and Instagram, aligned to the brand's target audience. |
| How the agency was picked | Brand approached the agency |
| How that happened | No pitch is described. LAC Global engaged two agencies at once, keeping PRecious Communications as its PR retainer into a second year and adding Kobe as a separate influencer specialist. The head of marketing explains the split in her own words, which is unusually clear for this sheet. |
| How long it took | Reported 8 February 2024. The PRecious partnership was entering its second year. No term is given for Kobe. |
Every other case where they could not find the right creators →
The other case where a brand hired Kobe →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.