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L'Oreal Romania was running 21 separate brands' influencer work with no single strategy behind them.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"The partnership with SAMY marks a profound transformation of L'Oreal Romania's advocacy model, integrating best-in-class expertise and data-driven technology at the heart of our digital strategy."
| Who says so | Smaranda Teleaba, L'Oreal Romania's own Chief Digital Marketing Officer, in Net Influencer. Only one outlet carries this, so treat the detail as reported rather than corroborated. Read it |
|---|---|
| A second source | No second outlet found. Net Influencer is a trade title rather than the agency's own site, but this row rests on one source, so treat the detail as reported rather than corroborated. |
| What the agency was asked to do | Not published as a quoted brief. On record: manage influencer marketing for all 21 group brands in the Romanian market, described as end to end creator partnerships across the full portfolio. |
| How that happened | Not published. No pitch, RFP or referral is described. The partnership was announced as beginning June 2026. |
| How long it took | Announced ahead of a June 2026 start. No pitch length or appointment date given. |
| Recorded as | L'Oreal Romania (21 group brands) |
Every other case where it had to run all year, not once →
The other 2 cases where a brand hired SAMY →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.