L'Oreal ANZ hired WPP Beauty Tech Labs

2025 · Dermocosmetic and beauty portfolio

L'Oreal had more than 25 agencies running influencer work across 32 brands in Australia and New Zealand, and over 5,000 influencers a year.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

AdNews reports the account is understood to be worth 30 million dollars and that L'Oreal previously had more than 25 agencies working on its influencer account, across all 32 regional brands.

Who says so	AdNews and LBBOnline, with Global Cosmetics News, Mediaweek and StopPress carrying it separately. L'Oreal ANZ's own chief digital and marketing officer is named. Read it
A second source	LBBOnline's 13 April 2025 piece confirms WPP won L'Oreal's influencer portfolio, that WPP Beauty Tech Labs was created for it, and lists the 32 brands including CeraVe and La Roche-Posay. Global Cosmetics News, Mediaweek and StopPress carried the same appointment separately.
What the agency was asked to do	Not published as a quoted brief. On record: consolidate L'Oreal's influencer activity across all 32 brands in Australia and New Zealand under one agency, taking on full service influencer management with greater consistency, strengthened governance and compliance.
How the agency was picked	Competitive pitch
How that happened	AdNews says it reported the pitch in January 2024 and understands the account to be worth 30 million dollars. WPP created a bespoke agency, WPP Beauty Tech Labs, specifically for the win, pulling talent from Wavemaker, GroupM and Ogilvy PR. Rival agencies are not named. Wavemaker had held the L'Oreal media business since 2021, so the influencer account was an expansion of an existing media relationship.
How long it took	Pitch reported January 2024, appointment announced 14 April 2025, so roughly 15 months from pitch to announcement. No contract length published.
Recorded as	L'Oreal ANZ (CeraVe, La Roche-Posay and 30 other brands)

Watch out for: This is a market level appointment for Australia and New Zealand only, and it is a portfolio deal rather than a dermocosmetic specific one. The 30 million dollar value is AdNews saying the account is understood to be worth that, not a confirmed figure. WPP Beauty Tech Labs is a bespoke unit assembled from Wavemaker, GroupM and Ogilvy PR, so it is not a standing agency with its own separate track record. It is a different arrangement from the CeraVe and Ogilvy PR row already on the sheet.

Every other case where too many contracts and payments →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.