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Ralph Lauren Fragrances is a licence, so L'Oreal runs it while Ralph Lauren holds brand approval, and every decision needed both.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
The licence structure is a matter of public record: L'Oreal holds the fragrance licence and Ralph Lauren holds the brand. The campaign itself, 21 creators across luxury and sport in three countries timed to the Super Bowl, is the agency's account.
| Who says so | The licence is public. Everything about the campaign comes from Digital Voices, the agency, with no independent coverage. Read it |
|---|---|
| A second source | No independent coverage found. Web search turned up only Digital Voices' own blog post and unrelated Ralph Lauren celebrity fragrance campaigns (Angus Cloud, Usher, Aaron Judge), none of which cover this 21-creator Super Bowl activation. |
| What the agency was asked to do | "propel Ralph Lauren Fragrances toward its goal of captivating audiences across the globe, cementing the brand's legacy and relevance within the sports world" (Digital Voices case study) |
| How that happened | Not published. Digital Voices' own case study page for L'Oreal/Ralph Lauren Fragrances describes campaign execution (positioning Polo Red and Polo Blue via Super Bowl-timed influencer content, including a creator named Nestor Pool) but gives no account of how the agency was selected, no pitch/RFP mention, and no referral or prior-relationship detail. No independent trade press coverage of a Digital Voices appointment for this account was found; broader L'Oreal agency-pitch coverage found in search (Essence winning L'Oreal media, WPP Media ANZ winning an L'Oreal media & influencer pitch) refers to different, unrelated L'Oreal agency assignments, not Ralph Lauren Fragrances/Digital Voices. |
| How long it took | No pitch length or appointment date found. Campaign content referenced includes Super Bowl-timed activations (year not confirmed beyond the sheet's stated 2023-2024 window). |
| Recorded as | L'Oréal (Ralph Lauren Fragrances) |
Every other case where two companies had to approve everything →
The other 2 cases where a brand hired Digital Voices →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.