How we know

"As KFC's gaming agency of record, Kairos were briefed with increasing brand sentiment and awareness amongst a gaming audience." KFC had no prior gaming activity of any kind.

Who says so	iSportConnect and USC Annenberg Media both cover KFC's entry into esports independently of the agency, and KFC's own global newsroom carries the KFConsole launch. Read it
A second source	iSportConnect independently confirms Kairos Esports ran KFC's esports strategy, including the Call of Duty tournament with Activision called KFC Royale, though that is a separate entry from this Shorty Awards Twitter Presence submission.
What the agency was asked to do	"As KFC's gaming agency of record, Kairos were briefed with increasing brand sentiment and awareness amongst a gaming audience." (Kairos Media case study)
How the agency was picked	Holding company assignment
How that happened	holding-company/media-agency assignment, evolving into direct agency-of-record status - Kairos (as Kairos Esports, later merged into Kairos Media) worked alongside Publicis Media Sport and Entertainment on KFC's entry into gaming/esports starting around 2018 (KFC Gaming's Twitter account launched 2018). By the 2020 campaigns on the sheet (KFConsole launch with Microsoft/Xbox Series X, the 'Esports Performance Burger' parody film, and influencer activations with creators including Ali A, Zerka, Vikkstar and Terrorizer), Kairos is described in multiple sources as KFC's 'gaming agency of record.' No case study or article found describes the actual selection/pitch process that led to Kairos's appointment.
How long it took	KFC Gaming's social presence began 2018; Kairos Esports itself claimed (May 2019, The Drum) to be the first marketing agency to acquire its own esports team, around the same period it was working with KFC; the KFConsole/Xbox Series X 'Hunt' activation launched June 11 (year not fully confirmed in source, consistent with the 2020 Xbox Series X launch window) and generated 11 million organic impressions within hours.
Recorded as	KFC (Yum! Brands)

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