How we know

The campaign, WE DON'T MAKE JEEP. YOU DO., was assembled from owner-made content across the Gulf owner clubs. Campaign Middle East and The Drum both covered it.

Who says so	Campaign Middle East and The Drum, both independent of the agency. Read it
What the agency was asked to do	Not published. The campaign line is "WE DON'T MAKE JEEP. YOU DO."
How the agency was picked	Holding company assignment
How that happened	Holding company assignment - Publicis Middle East is a regional office of Publicis Groupe, which holds the global Stellantis (Jeep's parent company) media and advertising relationship. Stellantis consolidated its ~$2.4B global media account with Publicis Groupe in April 2021 after a competitive review that followed the Fiat Chrysler/PSA Group merger; Publicis had already been the incumbent on the Fiat Chrysler business since 2016. No source specifically documents Publicis Middle East's regional Jeep creative assignment as a separate event - it appears to flow from the global holding-company deal.
How long it took	The Stellantis global review 'kicked off after Fiat-Chrysler and PSA Group merged in 2020' and concluded with the Publicis win announced around April 27, 2021. Publicis was already incumbent on Fiat Chrysler (won 2016), so for that leg it was a retention, not a fresh pitch; WPP's MediaCom was the incumbent on the PSA Group side (since 2017) and lost that portion. No date found for when Publicis Middle East specifically began producing Jeep creative/influencer work in the Middle East.

Every other case where they could not turn the posts into ads →

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.