How we know

"IKEA needed relevance with a younger audience. A notoriously hard crowd to crack."

Who says so	Whalar, the agency. THE WORK awards database carries an independent entry for Build the Flatpack, which confirms the campaign but not the problem. Read it
A second source	THE WORK (industry awards database) has an independent entry for the IKEA "Build the Flatpack" campaign, confirming it as a real, awarded campaign separate from Whalar's own site
What the agency was asked to do	Not published as a brief. On record: the plan was to turn an unreleased song into a viral TikTok trend.
How that happened	Not published. No announcement, pitch, or appointment story found for how Whalar came to work with IKEA. The one concretely documented piece of work is the 'Build the Flatpack' TikTok activation (a branded track plus a 3-episode creator-led home-transformation series run across 16 markets - Australia, Austria, Belgium, Canada, Germany, Denmark, Ireland, Japan, Netherlands, Norway, Poland, Portugal, Sweden, Switzerland, UK, USA), which reached 50 million people, 248.3 million views, and 41,000 user remixes. No source describes whether this came via a competitive pitch, referral, or an existing Whalar-IKEA relationship.
How long it took	No dates found for when Whalar was engaged or how long the relationship has run; only campaign performance data is documented.
Recorded as	IKEA (Ingka Group)

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.