Honibe hired Impero

2021 · Honey based supplements and gummies

Honibe's UK teaser was the British Grand Prix weekend, 17 and 18 July 2021, a date set by the Formula 1 calendar.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

The teaser launch ran at Silverstone on 17 and 18 July 2021 off the brand's existing Williams Racing sponsorship, and the announcement states a number of influencers would be engaged over the race weekend to reach beyond racing fans.

Who says so	LBBOnline, and only LBBOnline. Repeated searches of the UK marketing and grocery trade titles found no independent report of the appointment. Read it
A second source	No second source found. Repeated searches across UK marketing and grocery trade titles turned up no independent report of this appointment.
What the agency was asked to do	Not published as a quoted brief. On record: develop a brand strategy and an integrated creative campaign to introduce Honibe's range of natural honey based health products to the UK, with a supporting social campaign around the British Grand Prix teaser launch that engages a number of influencers.
How that happened	No pitch, review or shortlist appears in the announcement. Neither founder describes how Impero was chosen. No rival agency is named.
How long it took	Announced 16 July 2021. Teaser launch at Silverstone 17 and 18 July 2021. Main campaign due to launch in autumn 2021.
Recorded as	Honibe (honey gummies range, first entry into Europe through the UK)

Watch out for: LBBOnline runs agency announcements largely as supplied, so this reads as the agency's own release rather than reported journalism, and no second title has been found. The influencer element is real but thin in the record: the release says influencers would be engaged over the race weekend and names none of them. The 3.5 million viewers figure is a pre event forecast quoted in the release, not a measurement, and it belongs to the Grand Prix broadcast, not to the campaign. The appointment brief is brand strategy and integrated creative, with influencers named as part of the launch weekend activity, so do not describe Impero as Honibe's influencer agency.

Every other case where someone else set the date →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.